Brand Guidelines

Logo Usage.

Logo anatomy

The DMHO logo consists of a symbol and a wordmark. The symbol can be used independently or locked up together. Do not use the wordmark alone.

Logo


Symbol

Word Mark

Logo Clearspace and margins

The logo’s margins are the space between the logo and the edge of the composition. When placing the logo in a composition use half the cap height (X/2) as the distance to the margin.

X

Logo Clearspace = X/2

Practical example

Follow the guidelines for margins and do not place the logo any tighter — but in certain instances, the space can be increased.

X

X/2

Minimum distance between logos

X

Minimum distance between logos = X/2

Logo.

Photos & Color.

The DMHO logo may be used as all-black or all-white on photos and all-white on black backgrounds. The logo can not be placed on top of any color within the brand palette, except Sky Blue.

Group of Adult Students Studying in the Library
Group of Adult Students Studying in the Library
Young women and phone
Young women and phone
Green Checkmark Icon
Green Checkmark Icon
Checkmark icons set. A collection of web button variants, green checkmark and red cross. approved and rejected stamp. Many options, Vector validation icons set
Checkmark icons set. A collection of web button variants, green checkmark and red cross. approved and rejected stamp. Many options, Vector validation icons set
Checkmark icons set. A collection of web button variants, green checkmark and red cross. approved and rejected stamp. Many options, Vector validation icons set

Typography.

Aa

Poppins

Regular | Bold

Poppins bold is used for headers and callout sections. Bold can be used for emphasis

Aa

Roboto

Light | Regular | Bold

Roboto light is used for body text. Regular and bold weights are used for emphasized text

*Fallback fonts: Arial Bold for headlines and Arial regular for body text

Color

Palette.

This palette reflects community diversity and inclusivity. We unite as a force for positive change in health and social behavior communication, extending the impact of the Yale Institute of Global Health course and embodying PSI's commitment to public health advancement.

FB Blue

#3768B2

C: 69%

M: 42%

Y: 0%

K: 30%

Yale Blue

#193B6A

C: 76%

M: 44%

Y: 0%

K: 78%

Teal Green

#00B5AC

C: 100%

M: 0%

Y: 10%

K: 29%

Sky Blue

#8DDDE4

C: 40%

M: 5%

Y: 0%

K: 11%